सादा जीवन तुच्छ विचार
I'm addicted to the idiot-box(..and very ashamed about it), and I remember a particular episode called "What's sexy?" in Nat Geo where they were interviewing all the profs working in this area. And in fact saw the "famous study" reported in http://genepartner.com/index.php/science - females smelling sweaty t-shirts of a few students after their basket ball match -- (YwAAK-Thoo!).But a web based startup was next follow? Great!BTW, the show-s answer to the question it started with, "What's sexy?" was - Immunity.
Heh...I've read about this study sometime ago. Very interesting.
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